Management Team

Stewart Schaefer, President and CEO of Sleep Country Canada

Stewart Schaefer is the President and CEO of Sleep Country Canada, Canada’s leading omnichannel sleep retailer committed to providing Canadians with the best selection of sleep products wherever they choose to shop so they can get their best night’s sleep.

A leader in the sleep industry for almost three decades, Stewart joined Sleep Country in 2006 as President of Dormez-vous?, following the acquisition of Dormez-vous?, and in 2014 he added Chief Business Development Officer to his title. In his role, he created and drove the strategic vision of the company by leading the organization’s growth platforms and overseeing strategic partnerships and M&A opportunities. In April 2021, Stewart was appointed President of Sleep Country/Dormez-vous? where he played a key role in the development and oversight of the entire leadership team before becoming President and CEO on January 1, 2022. Prior to joining Sleep Country, Stewart founded Dormez-vous? in 1994 and grew the business to five stores before being acquired by Sleep Country in 2006. In 1992, he co-founded Heritage Classic Beds, a manufacturer and distributor of iron and brass beds. From 1986 to 1992, Stewart worked as a commodity broker in Chicago, later returning to Montreal to work for Dean Witter Reynolds and Refco Futures. He studied Finance and Marketing at Concordia University in Montreal.

Craig De Pratto, Chief Financial Officer

Craig DePratto is the Chief Financial Officer of Sleep Country Canada and leads the company’s financial reporting and oversight across its four brands — Sleep Country, Dormez-vous?, Endy and Hush. Since joining Sleep Country in 2019, in addition to overseeing a variety of initiatives within the finance function, Craig is accountable for Sleep Country’s ESG Roadmap and reporting, has led the development of enhanced inventory control processes, oversees the Internal Audit function as well as Investor Relations and has been an integral part of Sleep Country’s M&A activity. Prior to Sleep Country, Craig was Chief Financial Officer of Freshii Inc., where he played a pivotal role throughout a period of rapid growth and successfully guided the company through their Initial Public Offering in 2017. From 2006 to 2014, Craig held various progressively responsible leadership positions in Finance at Freeze-Dry Foods Limited and BDO Canada LLP.

A Chartered Professional Accountant (CPA, CA), Craig is a graduate of Brock University.

David Howcroft, Chief Sales Officer

David Howcroft is the Chief Sales Officer for Sleep Country Canada. Dave has been with Sleep Country since 1996 and during his tenure has created numerous programs to consistently build, develop and motivate a first-class sales team. He is also instrumental in developing and implementing various sales workshops, training programs / sales processes and is responsible for merchandising of the Mattress Division as well as the Operations and Customer Service Divisions. Most recently, Dave enhanced the online presence by creating “Dreamline”, a virtual sales chat line, which gives customers the opportunity to connect with a live Sleep Expert. Dave brings with him over 25 years of retail sales experience, with a well-recognized ability to mentor and motivate.