Board of Directors

Christine Magee, Chair

Ms. Magee is Chair of Sleep Country. She co-founded Sleep Country in 1994 and served as its President until November 2014. Ms. Magee worked in the Banking Industry (Commercial/Corporate lending) from 1982 to 1994. She serves on the Board of Directors of Metro Inc., TELUS, Trillium Health Partners, Woodbine Entertainment Group, the Western University Entrepreneurship Advisory Council, Plan International Canada and is Chair of the Advisory Council of the Talent Fund. Ms. Magee previously served on the Board of Directors of SiriusXM Canada from January 2014 to May 2017, Richard Ivey School of Business Western University Advisory Board from June 2010 to 2017, Toronto General and Western Hospital Foundation Board from 2010 to 2015, Advisory Board for Adrenalys from May 2016 to December 2017, Cott Corporation from 2004 to 2008 and McDonald’s Restaurants from 1999 to 2004. Ms. Magee received a Honourary Doctorate of Commerce from Ryerson University on June 15, 2006. She holds an HBA (Honours) from the University of Western Ontario. On July 1, 2015, Ms. Magee was appointed as a member of the Order of Canada in recognition of her significant contributions to the Canadian business community.

J. Douglas Bradley, Director

Mr. Bradley is a member of the Board of Directors of Sleep Country. He is currently a corporate director. From 2005 to 2012, he was Managing Director of Westerkirk Capital Inc., a private equity firm. Prior to that, he was Managing Director, Corporate Development of TrizecHahn Corporation from 1995 to 2002. From 1982 to 1994, Mr. Bradley was a partner of Coopers & Lybrand Chartered Accountants, a predecessor firm of PricewaterhouseCoopers LLP. Mr. Bradley has served on numerous boards during his 45-year career, most recently on the BG Fuels Advisory Board. He holds a Bachelor of Mathematics degree from the University of Waterloo and is a Chartered Professional Accountant.

John Cassaday, Director

Mr. Cassaday is a member of the Board of Directors of Sleep Country. He is currently a corporate director. Prior to April 2015, Mr. Cassaday served as President and Chief Executive Officer and as a director of Corus Entertainment Inc., a position he held since its inception in 1999. Prior to Corus, Mr. Cassaday was Executive Vice President of Shaw Communications, President and Chief Executive Officer of CTV Television Network and President of Campbell Soup Company in Canada and the United Kingdom. Mr. Cassaday is currently Chairman of Manulife Financial Corporation and Director of Sysco Corporation. He is also active in community affairs, principally with St. Michael’s Hospital. Mr. Cassaday has an MBA from the Rotman School of Management at the University of Toronto, a degree of Doctor of Laws, honoris causa from the University of Toronto and is a member of the Order of Canada.

Mandeep Chawla, Director

Mr. Chawla is a member of the Board of Directors of Sleep Country. He is CFO at Celestica and is responsible for overseeing the accounting, financial, investor relations, M&A, legal and communication functions in order to protect and enhance the company’s shareholder value. Mandeep began his career at General Electric. He joined Celestica in 2010 and held progressively senior roles in the corporation before assuming the role of CFO in 2017. Mandeep holds a Master of Finance degree from Queen’s University and Bachelor of Commerce degree from McMaster University. Mandeep is a CPA, CMA.

Zabeen Hirji, Director

Ms. Hirji is a member of the Board of Directors of Sleep Country. She is an Executive Advisor to Deloitte and an advisor to the public sectors. Prior to that, Ms. Hirji held senior executive roles at Royal Bank of Canada, where from 2007 to 2017, she was Chief Human Resources Officer, a member of RBC’s Group Executive Committee responsible for setting its overall strategic direction and held responsibility for Brand, Communications and Corporate Citizenship. She previously held numerous management roles in Retail Banking and Operations. Ms. Hirji has served on numerous not-forprofit Boards and currently Chairs Civic Action. Over her career, she has received numerous recognitions for Business Leadership and is a recipient of Canada’s Meritorious Service Medal. Ms. Hirji holds an MBA from Simon Fraser University, where she now serves as an Executive in Residence.

Andrew Moor, Director

Mr. Moor is a member of the Board of Directors of Sleep Country. He joined Equitable Bank and Equitable Group as President and Chief Executive Officer in 2007. Mr. Moor is also a Director of Equitable Bank and Equitable Group. Prior to Equitable, Mr. Moor was President and CEO of Invis Inc., President of SMED International and worked as an investment banker with CIBC. Mr. Moor is a member of the Business Council of Canada, Chairman of the Trust Companies Association, a member of the Executive Council of the Canadian Bankers Association and a member of the Advisory Board of the Smith School of Business at Queen’s University. He received his Master of Business Administration from the University of British Columbia, his B.Sc. in Mechanical Engineering from University College London and holds the ICD.D designation.

Stacey Mowbray, Director

Ms. Mowbray is a member of the Board of Directors of Sleep Country. She most recently held the position of President North America with WW International (formerly Weight Watchers) where she oversaw and was a key member of the turnaround of the omni-channel health and wellness company. Prior to her work at WW, Ms. Mowbray held the position of President and CEO of Second Cup Limited from 2008 to 2014. She sat on the Second Cup Royalty Income Board from 2007 to 2009. In addition from, 2008 to 2013, Ms. Mowbray was Chair and Board Director for the Coffee Association of Canada. Ms. Mowbray is currently a Board Director for Spärkel Beverage System, Currency Exchange International, the Exchange Bank of Canada and a volunteer Board Director and Vice-Chair of the Quality committee for Trillium Health Partners. She is also on the International Advisory Board for the Schulich School of Business - York University and on the Dean’s Advisory Council for Wilfrid Laurier University. In addition, Ms. Mowbray has held volunteer Board Director positions at the LCBO, Association of Canadian Advertisers (ACA) and Kingsway College School. Over her career, she has received numerous recognitions including Diversity Champion, Inaugural CEO in Residence for Wilfrid Laurier, Top 100 Women’s Executive Network, Top 20 Women’s Post and Schulich School of Business Outstanding Progress and Achievement Award. She holds an MBA from the Schulich School of Business – York University.

David Shaw, Lead Director

Mr. Shaw is a member and the independent lead director (the “Lead Director”) of the Board of Directors of Sleep Country. He is the Founder of Knightsbridge Human Capital Solutions, a national human capital firm founded in 2001 and sold in 2015. Mr Shaw currently is Chair of LHH Knightsbridge as well as Chair of Axsium Group Ltd. Prior to founding Knightsbridge, Mr. Shaw was President and Chief Executive Officer of Pepsi Cola Canada Beverages from 1996 to 1999. Mr. Shaw’s career with PepsiCo spanned 22 years within Canada and abroad in Australia, Singapore and Turkey. Mr. Shaw is the former Chairman of the North York General Hospital Foundation. He currently sits on the Mother Parkers Tea & Coffee Inc. Board of Directors, the Princess Margaret Cancer Foundation Board and the Board of Directors of two publicly traded companies — Fiera Capital Corporation and Brick Brewing Co. Limited.

David Friesema, Director and Chief Executive Officer

Mr. Friesema is the Chief Executive Officer of Sleep Country, a position he has held since November 2014. He has been with Sleep Country since 1995 holding numerous senior positions, including Head of Sales, General Manager and Chief Operating Officer. During his tenure, Mr. Friesema has been involved in developing many of the sales training programs, creative marketing advertisements and influencing the advanced positioning that Sleep Country enjoys in the mattress industry today. Prior to joining Sleep Country, Mr. Friesema helped establish and manage mattress retail organizations in the United States. He is currently a director of Drug Free Kids Canada, formerly the Chairman of the Better Sleep Council of Canada and is a past board member of Shelternet for Abused Women. He attended the University of Detroit and the University of Missouri-St. Louis.