Mr. Cassaday is a member of the Board of Directors of Sleep Country. He is currently a corporate director. Prior to April 2015, Mr. Cassaday served as President and Chief Executive Officer and as a director of Corus Entertainment Inc., a position he held since its inception in 1999. Prior to Corus, Mr. Cassaday was Executive Vice President of Shaw Communications, President and Chief Executive Officer of CTV Television Network and President of Campbell Soup Company in Canada and the United Kingdom. Mr. Cassaday is currently Chairman of Manulife Financial Corporation and Director of Sysco Corporation. He is also active in community affairs, principally with St. Michael’s Hospital. Mr. Cassaday has an MBA from the Rotman School of Management at the University of Toronto, a degree of Doctor of Laws, honoris causa from the University of Toronto and is a member of the Order of Canada.

Ms. Hirji is a member of the Board of Directors of Sleep Country. She is an Executive Advisor to Deloitte and an advisor to the public sectors. Prior to that, Ms. Hirji held senior executive roles at Royal Bank of Canada, where from 2007 to 2017, she was Chief Human Resources Officer, a member of RBC’s Group Executive Committee responsible for setting its overall strategic direction and held responsibility for Brand, Communications and Corporate Citizenship. She previously held numerous management roles in Retail Banking and Operations. Ms. Hirji has served on numerous not-forprofit Boards and currently Chairs Civic Action. Over her career, she has received numerous recognitions for Business Leadership and is a recipient of Canada’s Meritorious Service Medal. Ms. Hirji holds an MBA from Simon Fraser University, where she now serves as an Executive in Residence.

Ms. Mowbray is a member of the Board of Directors of Sleep Country. She most recently held the position of President North America with WW International (formerly Weight Watchers) where she oversaw and was a key member of the turnaround of the omni-channel health and wellness company. Prior to her work at WW, Ms. Mowbray held the position of President and CEO of Second Cup Limited from 2008 to 2014. She sat on the Second Cup Royalty Income Board from 2007 to 2009. In addition from, 2008 to 2013, Ms. Mowbray was Chair and Board Director for the Coffee Association of Canada. Ms. Mowbray is currently a Board Director for Spärkel Beverage System, Currency Exchange International, the Exchange Bank of Canada and a volunteer Board Director and Vice-Chair of the Quality committee for Trillium Health Partners. She is also on the International Advisory Board for the Schulich School of Business - York University and on the Dean’s Advisory Council for Wilfrid Laurier University. In addition, Ms. Mowbray has held volunteer Board Director positions at the LCBO, Association of Canadian Advertisers (ACA) and Kingsway College School. Over her career, she has received numerous recognitions including Diversity Champion, Inaugural CEO in Residence for Wilfrid Laurier, Top 100 Women’s Executive Network, Top 20 Women’s Post and Schulich School of Business Outstanding Progress and Achievement Award. She holds an MBA from the Schulich School of Business – York University.

Mr. Friesema is the Chief Executive Officer of Sleep Country, a position he has held since November 2014. He has been with Sleep Country since 1995 holding numerous senior positions, including Head of Sales, General Manager and Chief Operating Officer. During his tenure, Mr. Friesema has been involved in developing many of the sales training programs, creative marketing advertisements and influencing the advanced positioning that Sleep Country enjoys in the mattress industry today. Prior to joining Sleep Country, Mr. Friesema helped establish and manage mattress retail organizations in the United States. He is currently a director of Drug Free Kids Canada, formerly the Chairman of the Better Sleep Council of Canada and is a past board member of Shelternet for Abused Women. He attended the University of Detroit and the University of Missouri-St. Louis.